Outlander Demographic A Boon For Starz

This Adweek article features Chris Albrecht, CEO of  Starz explaining how the Outlander  demographic of women has pushed Starz past Showtime in subscribers, only second to HBO.

According to Mr. Albrecht, Outlander was an immediate hit averaging  5.1 million viewers during each episode so far. With this only the first season, and the series is getting more and more coverage all the time, I imagine the viewership will continue to grow. A bonafide hit for Starz Outlander is simply good for business.

According to the article,  the network is looking to benefit from Outlander’s success for many years to come and Albrecht  wants to produce one season per book (yes me and millions of fans desire that outcome as well.)  A decade of Outlander is what would be expected then as two more books are in the pipeline according to Herself, author Diana Gabaldon.

Can you imagine 10 seasons of Outlander?!!!!! “We hope it will be around forever.” Chris Albrecht joked.  Apparently the head honcho can.

It is heartening that someone in the entertainment industry is taking the  population of women as a serious demographic.  We have vast purchasing power and influence. Women share with other women, again Outlander is simply good business.

Keep up supporting Outlander Mr. Albrecht and the women will keep coming.


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